C5 Starts searching for Big Brother Advertisers

This week Channel 5 has visiting media agencies up and down the country looking for a range of commercial opportunities to advertisers, including telephony sponsorship, hospitality, product placement and cross-media activity.
Nick Bampton who heads the Channel 5 commercial team issued a document called the Big Brother Renaissance to adversing agency's last week. 


It has also been reported that Big Brother could earn Channel 5 up to £25 million a year from the agreements, mainly because it attracts so many younger viewers. 

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