A bunch of ex-Housemates lip-syncing their way through David Guetta and Kelly Rowland’s When Love Takes Over with a BB twist… It could only be the new Big Brother advert premiering tonight.
Various sources on the net have been reporting that the new BB advert featuring a gaggle of ex-Housemates including winners Craig Philips, Pete Bennett, Anthony Hutton, Josie Gibson, Chantelle Houghton, Alex Reid and Brian Dowling will be a musical based jaunt! In the vein of The Only Way Is Essex’s recent music video the advert will give Guetta’s classic pop anthem a Big Brother twist as “Bruv Takes Over”.
Premiering at 9:55pm on Channel 5 and available to view on the website straight after the promo involves some fourty ex-Housemates both regular and Celeb, 500 extras and a brass band. The ad looks set to replicate the carnival atmosphere of BB11’s funeral themed advert for the last series on Channel 4.
Channel 5′s Director of Programmes, Jeff Ford said: “As the countdown to the return of Big Brother continues, this promo captures the vibrancy which has made the show such a hit. With the new series now just around the corner, I’m sure the promo will whet the appetite of Big Brother fans across the country.”
You can whet your appetite for the latest advert by re-living the final BB11 advert on Channel 4 below:
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