Between the hours of 9.00pm and 10.00pm the show had a 14.8% audience share with an average of 3.22 million people tuning in. This is down almost 2 million viewers from the launch of Celebrity Big Brother which attracted 5.1million. Despite this, the 'dip' was not as great as was seen on Channel 4 in previous series.
Emma Willis's 'Bit On The Side' managed 676K in the 11 o'clock hour.
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