Channel 5 Reveal New Big Brother Eye

The new eye moves away from the traditional eye designs usually created by Daniel Eatock.
The logo will run across both Celebrity and the regular series. The new branding will first appear on air from 23rd July in ‘teases’ during commercial breaks on Channel 5. It was created by Channel 5’s in-house creative team and branding specialists Hello Charlie. It will go on to form a key part of a major marketing campaign for the show, which will run on-air, across the Channel 5 portfolio of channels, in print and online. Jeff Ford, Channel 5, Director of Programmes said - 

 “The new branding really jumps off the page for us and something that I think symbolises Channel 5’s values: straight-talking, direct and not afraid to be different. I am really proud of the work the creative team have done to develop the branding for the show, which will set the tone for the whole series.”

Gavin Henderson, Creative Director for Big Brother at Endemol added -

 “The Eye logo is part of Big Brother’s DNA. This new design moves the brand forward and perfectly captures our confidence in relaunching this iconic series on Channel 5.” 

You can view the eye below as well as a screen shot of the 'eye flashes' which will begin to air today.

 The new Big Brother eye

The eye flash

Big Brother eye with branding.

What do you make of the new eye? Too different? Too simple? Do you like it? Let us know below!

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